Privacy Policy
Last updated: September 28, 2026
This policy explains what personal data we collect when you visit this website, buy the book, take the archetype test, write to us or message us on Instagram; why we collect it; and what you can ask us to do with it.
The short version: we collect as little as we can, we never sell it, and you can ask us to delete it.
01Who is responsible
The controller of your personal data is Noir Creative Ltd. („Ноар криейтив“ ЕООД), a company registered in Bulgaria (UIC 208820591), 19 Tsar Boris III Blvd., Entrance V, Floor 4, Apt. 32, Krasno Selo, Sofia 1612, Bulgaria.
For anything about your data, write to hello@darkfem.online.
We are based in the European Union, so we follow the EU General Data Protection Regulation (GDPR), wherever you live.
02What we collect and why
When you visit this website
WhatTechnical data your browser sends automatically: your IP address, browser type and the pages you request.
WhyTo show you the website and keep it secure. This data is processed by our hosting provider. The fonts on this site are loaded from Google Fonts, so Google also receives your IP address.
Legal basisOur legitimate interest in running a working, secure website (GDPR Art. 6(1)(f)).
When you buy the book
WhatYour name, email address, country and order details. You enter your payment details at the Lemon Squeezy checkout. We never see your card number.
WhyTo deliver the book, answer questions about your order and keep the accounting records the law requires. If you are already on our email list, Lemon Squeezy lets us know about your purchase, so we stop sending you emails that ask you to buy the book.
Legal basisPerforming our contract with you (Art. 6(1)(b)) and meeting our legal obligations (Art. 6(1)(c)). For stopping those emails, our legitimate interest in not selling you a book you already have (Art. 6(1)(f)).
Lemon Squeezy, as the seller of record, is responsible for the payment data it collects, under its own privacy policy.
When you take the archetype test
WhatYour email address and your test result.
WhyTo show you your result and to send you emails about the book. No spam. You can unsubscribe from any email, at any time.
Legal basisYour consent (Art. 6(1)(a)). You can withdraw it at any time by unsubscribing or writing to us.
When you write to us
WhatYour email address and whatever you choose to tell us.
WhyTo answer you. If you write the word MIRROR, to let you know when the English edition of the second book is out.
Legal basisOur legitimate interest in answering your messages (Art. 6(1)(f)). For MIRROR, your consent (Art. 6(1)(a)).
When you message us on Instagram or Facebook
WhatYour Instagram or Facebook name and profile ID, the messages you send us, and your email address if you choose to give it.
WhyTo answer you, including automatic replies, for example sending you a link when you comment or write a keyword. We use ManyChat to send these automatic messages. If you give us your email address there, we add it to our email list.
Legal basisOur legitimate interest in answering your messages (Art. 6(1)(f)). For the email list, your consent (Art. 6(1)(a)).
Cookies and the Meta Pixel
WhatInformation about your visit to this website: the pages you view, whether you click through to checkout, and an identifier stored in a cookie.
WhyTo measure whether our ads on Instagram and Facebook work, and to show our ads to people who have already visited this website. This is done with the Meta Pixel, which sends this information to Meta. At checkout, Lemon Squeezy also reports the purchase and its value to Meta through the same pixel, so we can see which ads lead to sales.
Legal basisOn this website: your consent (Art. 6(1)(a)), given in the cookie banner. The Meta Pixel does not load here unless you accept. You can change your choice at any time with the “Cookie settings” link at the bottom of the page.
03Who else processes your data
We share personal data only with the services we need to run this website and sell the book:
- Lemon Squeezy – checkout, payment, tax and file delivery;
- Systeme.io – our email list and the emails we send;
- Cloudflare – passes the archetype test form and purchase notices from Lemon Squeezy to our email list;
- ManyChat – automatic replies on Instagram and Facebook;
- Meta (Instagram, Facebook) – messages to our accounts, the Meta Pixel on this website if you accept cookies, and purchase reports from the checkout;
- our website hosting provider;
- Google – fonts (Google Fonts);
- our email provider – our mailbox;
- our accountant and public authorities – only where the law requires it.
We do not sell your personal data. Meta receives information about your visit to this website only if you accept cookies.
04Transfers outside the EU
Some of these services are based in the United States. When your data leaves the European Economic Area, it is protected by the safeguards EU law requires, such as the EU–U.S. Data Privacy Framework or the European Commission’s Standard Contractual Clauses.
05How long we keep it
- Order records: as long as Bulgarian accounting and tax law requires, then deleted.
- Email list: until you unsubscribe or ask us to remove you.
- Messages to us: as long as we need to answer you, and no longer than two years after our last exchange.
- Technical data: for the short period our hosting provider keeps its server logs.
- Meta Pixel cookie: up to 90 days, unless you delete it sooner in your browser.
06Cookies
Cookies are small files your browser stores for a website. This website uses two kinds:
- necessary: the one that remembers your cookie choice;
- advertising: the Meta Pixel, only if you accept it.
When you first visit, a banner asks for your choice. Refusing does not limit anything on the website. You can change your choice at any time with the “Cookie settings” link at the bottom of the page, or delete cookies in your browser settings.
07Your rights
You can ask us to:
- show you the personal data we hold about you;
- correct it;
- delete it, except what the law requires us to keep;
- restrict how we use it, or object to it;
- give it to you in a format you can take elsewhere.
Where we rely on your consent, you can withdraw it at any time. This does not affect anything we did before you withdrew it.
Write to hello@darkfem.online. We answer within one month.
You can also complain to the Bulgarian Commission for Personal Data Protection (www.cpdp.bg) or to the data protection authority in the country where you live. These rights apply to every reader, including readers in the United States.
08Children
The book and this website are for adults. We do not knowingly collect personal data from anyone under 18.
09Changes to this policy
If we change this policy, we will publish the new version on this page with a new date.